This department, created in 2001, now owns 24 teachers, of which one is doctoral supervisor, one is professor, 9 are associate professors, 7 have doctorates, 14 have master degrees, and among which several teachers have been the visiting scholars in
This department explores the law of teaching actively, boosts the educational level continuously, and has obtained 3 second prizes in the teaching competition of Jiangsu University. The graduates guided by them have owned 1 first prize, 2 second prize, 1 third prize in the assessment of excellent graduation projects (theses) in universities and colleges of Jiangsu Province. There are over 10 national provincial municipal research projects assumed by this department currently, over 10 subjects entrusted by enterprises, and more than 100 training outside the school annually.
This department has two undergraduate courses which are marketing and Electronic business. They have been recruited undergraduate students since 1994 and 2003 and now there are more than 400 undergraduate students are studying there. The Marketing major is a special major of Jiang Su University.
This major belongs to the brand characteristic major of Jiangsu University.
Educational Objectives: This major cultivates the high-level interdisciplinary talents with solid theory grounding of economics, management, law and modern marketing, mastering the skills of market research, marketing planning and computer software application, who can adopt the modern marketing theory and method to solve the practical problems in enterprise marketing, can find employment of enterprise market research, marketing planning and marketing management.
Training Features: This major belongs to the characteristic major of Jiangsu University. On the basis of modern management theory, taking enterprises' marketing activities as objects, with the integrated application of economics, marketing and the scientific theory of computer, this major focuses on fostering the ability of discovering, analyzing, solving problems in the marketing field. This major, characterized by market research, strengthens the systematic study of marketing management knowledge and the application of marketing research skills, computer information technology, etc., and enables the students to find employment of market analysis, marketing planning, customer management, etc.
Main courses: management, economics, statistics, Financial management, Marketing introduction, The enterprise marketing strategy, Consumer behavior, Market research, Market forecast, Sales management, Product management, Marketing channel strategy, Advertising management, Customer relationship management, etc.
The employment situation and trends: Nearly three years, graduates of this major are always be in the top of the national talent demand list .The employment situation is good, and the one-time employment rate is 90%. Graduates can go to different kinds of enterprise to work for the market analysis, marketing planning, customer management and other function works. They also can be engaged in international trade and other related business or doing teaching and research work. in universities or research institutions.
Educational Objectives: This major cultivates the high-level interdisciplinary talents with the knowledge, quality and competence in terms of business theories and applications, etc and the solid theory grounding of economics, management and modern marketing theory, who can solve the practical problems in the E-commerce and its management by adopting information technology, net economic theory and modern management method, and find employment of modern business management and application, the development, implementation and maintenance of business system, appraisal consultation and supervision, etc.
Training Features: This major, characterized by the teaching and training in terms of marketing management, computer network application, economics and management, the development and application of E-business platform, etc, enables the students to find employment of the management and operation of E-commerce system, net marketing, the analysis, design, development, operation, maintenance of E-commerce system as well as related economic and management aspects, etc.
Main courses: Management principles, macro economics, micro economics, Database principle and application, JAVA technology and application, The network marketing plan and practice, The electronic commerce system analysis and design, Customer relationship management, The electronic commerce and the modern logistics,ERP,E-commerce security and pay, The computer network and communication, E-commerce sites design, etc.
The employment situation and trends: The employment of this major is very good; the one-time employment rate is 98%. Graduates can do the related work of the electronic commerce in all levels of government economic management department or the comprehensive economic management department or the information center, the management or marketing or information departments of the enterprise, and education or research institutions.