BORAH PRASAD SIBA，江苏大学管理科学与工程博士，江苏大学管理学院副教授，承担留学本科生《商业伦理》，MBA和硕士留学生《市场营销》《服务营销》《管理沟通》。研究领域为：市场营销、企业管理、技术创新管理,撰写和合著了20多篇研究论文，包括ESCI和SSCI。一些研究成果发表在Elsevier，Wiley-Blackwell，Emerald Publishing Limited等著名学术出版商的顶级学术期刊上，担任不同学术期刊的编辑委员会和评审小组成员。 代表性论文 1. Prasad Siba Borah, LulinZhou,Yinghua Chen, Numair Nisar “Innovative affinity spaces and their influence on network leadership in Open Innovation: a dynamic network analysis of the case of China” European Journal of Business and Management ISSN (Paper)2222-1905 ISSN (Online)2222-2839 (Vol 9, No.11, 2017) 2. Lulin Zhou, Prasad Siba Borah, Yinghua Chen, Numair Nisar “Assessment of disruptive innovation road maps: a multiple case study from China” EPRA International Journal of Multidisciplinary Research (IJMR)- (ISSN: 2455-3662) Vol 3, Issue 3,March,2017 3. Prasad Siba Borah, LulinZhou,Yinghua Chen, Numair Nisar, Amma Gyapomaah Addae5a “Addressing challenges in public relations: A comparison among the views of chief communication officers (CCOs) and future leaders” European Journal of Business and Management ISSN (Paper)2222-1905 ISSN (Online)2222-2839 (Vol 9, No.33, 2017) 4. Shu Yan Li, Prasad Siba Borah “An Empirical Study on the Changes of Internet Privacy Concern：Differences Between American and Chinese Cultures” European Journal of Business and Management ISSN (Paper)2222-1905 ISSN (Online)2222-2839,Vol 10, No.21, 2018 5. Shu Yan Li, Prasad Siba Borah“The Status Quo and Sustainable Development Approaches for Chinese Universities in Running Schools Overseas” Journal of Economics and Sustainable Development ISSN (Paper)2222-1700 ISSN (Online)2222-2855,Vol 9, No.22, 2018 6. Abdoulie Sohna, Prasad Siba Borah, Jiang Xinying“ Impact of Marketing Stretegies on Entrepreneurial Development in the Gambia” International Journal of Management Sciences and Business Research, ISSN(2226-8235)Vol-7,Issue 11, Nov-2018 7. Di He, Ingrid Epezagne, Prasad Siba Borah3a Food security and international trade in agriculture: short and long term evidence from low income and food-deficit countries (dcs) European Journal of Business and Management ISSN (Paper)2222-1905 ISSN (Online)2222-2839,Vol 10, No.36, 2018 8. Tian, H., Dogbe, C. S. K, Bamfo, B. A., Pomegbe, W. W. K., & Borah, P. S. (2021). Assessing the Intermediary Role of Relationship Ending Capability and Dark Side Between Network Embeddedness and SMEs’ Innovation Performance. Journal of Competitiveness. 9. Evelyn Amakyewaa ,HeDi,Borah Prasad Siba ,Vida Abrafi ,Ascertaining the Impact of Celebrity Attractiveness and Familiarity on Consumer Buying Behavior Among Female University Students in Ghana. Consolidated Bank of Ghana, Journal of Research in Business and Management Volume 9，Issue 5 (2021) pp: 59-69 ISSN(Online):2347-3002 10.Huang Ting, Prasad Siba Borah, Fen Yun, ZhiLiangze (2021), The Impact of Belt and Road Initiative in Cultivating International Students in Chinese Universities European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) ,Vol.13, No.20, 2021 11.Borah, P.S., Dogbe, C.S.K., Pomegbe, W.W.K., Bamfo, B.A. and Hornuvo, L.K. (2021), "Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success", European Journal of Innovation Management. ISSN: 1460-1060 12.Huang Ting，Prasad Siba Borah, Zhang Shibing,WuWenhao， Shen Jiayi“Strategies and International Universities Alliances to Cultivate International Students Studying in China under the Belt and Road Initiative to Develop New Talents” Economics and Sustainable Development ISSN (Paper)2222-1700 ISSN (Online)2222-2855, Vol.12, No.24, 2021 13.Prasad Siba Borah, ShujaIqbal,Shamim Akhtar(January 2022)“Linking social media usage and SME’s sustainable performance: The role of digital leadership and innovation capabilities” Technology in Society, ISSN: 0160-791X 14.Wisdom Wise KwablaPomegbe ,Courage Simon Kofi Dogbe , and Prasad Siba Borah “Pharmaceutical business ecosystem governance and new product development success” International Journal of Productivity and Performance Management, Emerald Publishing Limited, ISSN 1741-0401, February 2022 15.Borah, P.S., Pomegbe, W.W.K. and Dogbe, C.S.K. (2022), "Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana", Society and Business Review, ISSN: 1746-5680 16.The Moderating role of Work Experience on the association between Organizational Career Management, Career Satisfaction, and Work Engagement among Private Insurance Company Employees. BenardKorankye, Prasad Siba Borah, Evelyn Amakyewaa, Daniel Yenbire Naam. Journal of Research in Business and Management ,Volume 10 , Issue 2 (2022) ISSN(Online):2347-3002 17.Ebenezer FiifiEmire Atta Mills, Siegfried Anyomi,MavisAgyapomah Baafi, Prasad Siba Borah，“A dynamic SBM-DEA and portfolio formation test approach to the operating efficiency-stock returns nexus” Managerial and decision economics ,March 2022. ISSN:1099-1468 获奖情况和国际化方面： 1、指导学生参加江苏大学第十八届研究生模拟国际学术会议交流大赛并获得团体二等奖.（2021-6） 2、2012年获外教教学优秀奖。（江苏大学国际合作与交流处）。 3、指导学生参加2021阿里巴巴GDT全球商业挑战赛，成功晋级”品牌出海”赛道国家赛。 4、对江苏大学“一带一路”倡议下的校企进行合作培训； 5、为江苏大学"中非关系智库"提供培训（2021年7月） 6、为校友企业管理层提供商务英语培训； 7、参与指导留学生参加来华外国留学生创新创业大赛； 8、代表江苏大学参加江苏省对外科学技术交流中心在南京举办的2021“一带一路”创新合作与技术转移联盟会 9、代表江苏大学参加2020年11月江苏-英国世界级大学联合会年会-第二届国际-工业-研究合作论坛并发言 10、担任由国际商业学生协会(IBSA)第三届联合国(2018)年度示范组织举办的“联合国第三模型, 两性平等”的裁判，并为该活动提供指导。 | 
