This department, created in 2001, now owns 24 teachers, of which one is doctoral supervisor, one is professor, 9 are associate professors, 7 have doctorates, 14 have master degrees, and among which several teachers have been the visiting scholars in Canada, Japan, etc. The teaching staff, with good teaching conduct and strong cohesion, has reasonable forming structure of age and higher educational level.
This department explores the law of teaching actively, boosts the educational level continuously, and has obtained 3 second prizes in the teaching competition of Jiangsu University. The graduates guided by them have owned 1 first prize, 2 second prize, 1 third prize in the assessment of excellent graduation projects (theses) in universities and colleges of Jiangsu Province. There are over 10 national provincial municipal research projects assumed by this department currently, over 10 subjects entrusted by enterprises, and more than 100 training outside the school annually.
This department has recruited undergraduate students since 1994 and now there are more than 400 undergraduate students are studying there. The marketing is the special major of Jiangsu University.
This major belongs to the brand characteristic major of Jiangsu University.
Educational Objectives: This major cultivates the high-level interdisciplinary talents with solid theory grounding of economics, management, law and modern marketing, mastering the skills of market research, marketing planning and computer software application, who can adopt the modern marketing theory and method to solve the practical problems in enterprise marketing, can find employment of enterprise market research, marketing planning and marketing management.
Training Features: This major belongs to the characteristic major of Jiangsu University. On the basis of modern management theory, taking enterprises' marketing activities as objects, with the integrated application of economics, marketing and the scientific theory of computer, this major focuses on fostering the ability of discovering, analyzing, solving problems in the marketing field. This major, characterized by market research, strengthens the systematic study of marketing management knowledge and the application of marketing research skills, computer information technology, etc., and enables the students to find employment of market analysis, marketing planning, customer management, etc.
Main courses: management, economics, statistics, Financial management, Marketing introduction, The enterprise marketing strategy, Consumer behavior, Market research, Market forecast, Sales management, Product management, Marketing channel strategy, Advertising management, Customer relationship management, etc.
The employment situation and trends: Nearly three years, graduates of this major are always be in the top of the national talent demand list .The employment situation is good, and the one-time employment rate is 90%. Graduates can go to different kinds of enterprise to work for the market analysis, marketing planning, customer management and other function works. They also can be engaged in international trade and other related business or doing teaching and research work. in universities or research institutions.