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WEBINAR ON HIGH QUALITY PUBLICATION & PRESENTATION ON CONSUMER BEHAVIOR IN SOCIAL COMMERCE: RESULTS FROM META-ANALYSIS

Published Time:2021-10-19 Views No.:

On Tuesday 28 September the School of Management organized a bilingual academic seminar from 3pm to 5pm Beijing time. It was attended by over 400 students via Tencent Meeting. The main presentation was delivered by Professor Mou Jian from Pusan National University in South Korea.

In the first section of the seminar, he gave a detailed presentation on the topic “How to publish in high quality journals”. He listed the most reputable publishers, conference publishers and the top 50 SCI and SSCI journals in his field of consumer behavior and e-commerce. He went on to describe how to check the indexing and abstracting credentials as well as rankings of journals. To end off, he explained how to identify the best journals using Web of Science. He answered several questions from Chinese and foreign students regarding journal review processes, technical terminology and peer-review time frames.

After a brief intermission, he presented on one of his recent works titled “Consumer behavior in social commerce: Results from a meta-analysis”. He gave an insightful report on how his literature and methodology for this paper was carried out. He also went into his research design, giving a detailed account and step by step report of what a Meta-analysis is. Finally, he gave the conclusions of his papers and entertained some questions from the seminar attendees.

Overall, the seminar was very well attended. The students engaged fully with Professor Mou. He spoke eloquently and took time to answer question asked both via audio and in the chat box. In the end he shared his WeChat QR code for students hoping to get in touch with him after the seminar to contact him. It was indeed an educational and insightful seminar. The students sincerely thank Professor Mou and the staff of Jiangsu University that facilitated the program as well as the school of management for organizing the event.

 

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