Professor

Address:Room 1102, Sanjiang Building, Jiangsu University, Zhenjiang

E-mail:fanmy@ujs.edu.cn

Position:

Professor, Department of Information Management and Information Systems, School of Management, Jiangsu University

Executive Deputy Director, MBA Case Research Centre, School of Management, Jiangsu University

Deputy Director, International Centre, School of Management, Jiangsu University

Doctoral Supervisor for International Students, Management Science and Engineering

Research Interest:

Enterprise AI and digital transformation; digital user behaviour analytics; data mining and business analytics; cross-border e-commerce; information quality evaluation.

Education Background:

Sept. 1999 – Jun. 2003: Bachelor's degree in Information Management and Information Systems, Jiangsu University, China

Sept. 2003 – Jun. 2006: Master's degree in Statistics, Jiangsu University, China

Sept. 2006 – Dec. 2011: PhD degree in Management Science and Engineering, Jiangsu University, China

Mar. 2011 – Sept. 2011: Visiting scholar, Konstanz University of Applied Sciences, Germany

Jul. 2014 – Jun. 2015: Visiting scholar, Newcastle Business School, Northumbria University, UK

Teaching Courses:

Undergraduate (English-taught and Chinese-taught): Management Information Systems; Information Management (English); Big Data Analysis; Big Data Processing Technology; Big Data and Business Intelligence; Introduction to Data Science; Cross-border E-commerce

Postgraduate / MBA: Big Data Analysis and Artificial Intelligence; Frontiers of Management Science; Management Information Systems (MBA); E-commerce Platform Operations (MBA); Cross-border E-commerce Training (MBA)

Honours and Awards:

1.National Award for Outstanding Achievements in Statistical Research (Second Prize) Jiangsu Provincial Award for Outstanding Achievements in Statistical Research (First Prize; Second Prize)

2.Jiangsu Municipal Award for Outstanding Achievements in Social Sciences (Third Prize) Second Prizes in the Jiangsu Provincial Micro-Teaching Competition, the Jiangsu University English-Medium Instruction Competition, and the 3rd Jiangsu University Teaching Informatisation Competition

3.Three teaching cases recognised in the National Top 100 Outstanding Management Cases Principal Investigator, Jiangsu Provincial English-taught Excellent Course (Management Information Systems), 2019

Academic Service:

Editorial board member and reviewer for international journals including Electronic Commerce Research and Applications and PLOS ONE; reviewer for the National Top 100 Outstanding Management Cases; member of the Eurasian Business and Economics Society (EBES); member of the Executive Committee of the Cross-border E-commerce Track of the National Business Elite Challenge; member of the Management Technology Branch of the China Innovation Methods Society; member of the Economics and Management Branch of the Jiangsu Society of Automation; Senior Cross-border E-commerce Live-streaming Operator (Chinese Academy of Management Sciences).

Publications (First / Corresponding Author):

1.The human side of AI adoption: technostress, training and employee well-being in manufacturing SMEs [J]. Journal of Manufacturing Technology Management, 2025. doi: 10.1108/JMTM-02-2025-0120

2.The impact of supply chain visibility on enterprises' emergency management capabilities: a cross-sector empirical investigation [J]. International Journal of Logistics Research and Applications, 2025. doi: 10.1080/13675567.2025.2568604

3.Can logistics enterprises improve their competitiveness through ESG in the context of digitalization? Evidence from  China [J]. The International Journal of Logistics Management, 2025, 36(1).

4.Exploring the resistance to e-health services in Nigeria: an integrative model based upon the theory of planned behavior and stimulus-organism-response [J]. Humanities and Social Sciences Communications, 2024, 11: 571. doi: 10.1057/s41599-024-03090-6 (A&HCI, SSCI Q1)

5.Information literacy and intention to adopt e-pharmacy: a study based on trust and the theory of reasoned action [J]. BMC Health Services Research, 2024, 24: 912. doi: 10.1186/s12913-024-11301-8

6.Determinants of behavioral intentions to use an E-pharmacy service: insights from TAM theory and the moderating influence of technological literacy [J]. Research in Social and Administrative Pharmacy, 2024, 20(7): 605-617. doi: 10.1016/j.sapharm.2024.03.007 (Corresponding author)

7.Digital technology application and enterprise competitiveness: the mediating role of ESG performance and green technology innovation [J]. Environment, Development and Sustainability, 2023. doi: 10.1007/s10668-023-03979-3

8.Casebook of Chinese Business Management [M]. Springer Nature, Singapore, 2022. doi: 10.1007/978-981-16-8074-8

9.Impact of green logistics performance on China's export trade to Regional Comprehensive Economic Partnership countries [J]. Frontiers in Environmental Science, 2022, 10: 879590. doi: 10.3389/fenvs.2022.879590

10.The effects of e-government efficiency on subjective wellbeing [J]. Frontiers in Psychology, 2022, 13: 768540. doi: 10.3389/fpsyg.2022.768540

11.Antecedents of sustainable e-waste disposal behavior: the moderating role of gender [J]. Environmental Science and Pollution Research, 2022, 29(14): 20878-20891. doi: 10.1007/s11356-021-17275-y

12.Applying the time continuum model of motivation to explain how major factors affect mobile learning motivation: a comparison of SEM and fsQCA [J]. Online Information Review, 2022, 46(6): 1095-1114. doi: 10.1108/OIR-04-2021-0226

13.Effects of entrepreneurial orientation on social media adoption and SME performance: the moderating role of innovation capabilities [J]. PLoS ONE, 2021, 16(4): e0247320. doi: 10.1371/journal.pone.0247320

14.Effects of information overload, communication overload, and inequality on digital distrust: a cyber-violence behavior mechanism [J]. Frontiers in Psychology, 2021, 12: 643981. doi: 10.3389/fpsyg.2021.643981

15.Research on the influencing factors of information credibility on social media based on MAIN model — taking WeChat official account as an example [J]. Journal of Information Science (情报科学), 2017, 35(7). doi: 10.13833/j.cnki.is.2017.07.018 (Chinese)

16.The Secrets of the Leadership [M]. Tianjin Academy of Social Sciences Press, 2015 (Chinese, translated book)

17.Financial Reporting with SAP [M]. Tsinghua University Press, 2015 (Chinese, translated book)

18.Research on important factors of data quality in network surveys based on CIA [J]. Journal of Information Science (情报科学), 2013, 31(10). (Chinese)

19.Analysis and control of the nonresponse problem in web surveys [J]. Statistics and Decision (统计与决策), 2013(20). (Chinese)

20.Analysis and comparison of the controlling methods of nonresponses in web surveys [J]. Statistics and Decision (统计与决策), 2012(6). (Chinese)

21.Study on the evaluation of the development of new strategic industries [J]. Science & Technology Progress and Policy (科技进步与对策), 2011, 28(21). (Chinese)

22.Research on performance evaluation of scientific research team based on DEA [C]. 2011 International Conference on Management and Service Science (MASS), 2011 (EI)

23.Research on internet survey errors and controlling means [C]. International Conference on Business Management and Electronic Information (BMEI), 2011

24.Database system for performance evaluation of training talents by government S&T programs [C]. 2010 International Conference on Management and Service Science (MASS), 2010 (EI)

25.Performance evaluation system of training talents by government science and technology programs [C]. INFORMS Conference on Service Science, 2010 (EI)

Researching Programs:

1.Research on digitally enabled mechanisms and pathways of social value co-creation in state-owned enterprises. China's National Social Science Fund (General Programme). 2022–2025. (Principal Investigator, ongoing)

2.Cross-strait regional integration under the Digital Silk Road: a case study of ASEAN member states. Project of the Taiwan Affairs Office of Jiangsu Province. 2025. (Principal Investigator)

3.Research on the undergraduate talent training model of information management for the industrial Internet of Things.Industry–University Cooperative Education Project of the Ministry of Education of China. 2023–2024. (Principal Investigator)

4.Research on market development in countries along the Belt and Road: Thailand. Enterprise-funded project. 2024. (Principal Investigator)

5.Research on market development in countries along the Belt and Road: Morocco. Enterprise-funded project. 2024. (Principal Investigator)

6.Analysis and decision optimization of enterprise environmental monitoring data. Enterprise-funded project. 2018–2021. (Principal Investigator)

7.Research on rural living environment in Zhenjiang. Zhenjiang Municipal Bureau of Statistics. 2019–2020. (Principal Investigator)

8.Research on the formation mechanism and governance strategy of multi-point competition of internet platforms based on dual networks. China's National Social Science Fund. 2019–2022. (Third co-investigator)

9.Research on teaching situation design of mobile social platforms in ubiquitous learning environments. Education Reform Project of Jiangsu University. 2017–2019. (Principal Investigator)

10.Implementation and optimization of an integrated platform of environmental information and management based on big data. Enterprise-funded project. 2017–2020. (Principal Investigator)

11.Research on the statistical evaluation of social media information credibility. National Statistical Research Project of China. 2016–2018. (Principal Investigator)

12.Study on the operation and evolution mechanism of the opportunity-driven national entrepreneurial system. Social Science Research Program of the Ministry of Education of China. 2015–2018. (Second co-investigator)

Research on the differentiated financing mode of small and micro enterprises in Jiangsu Province based on cloud services. Jiangsu Provincial Social Science Foundation. 2014–2017. (Second co-investigator)

14.Research on the influencing mechanism and control system of information quality in the social media environment.China's National Social Science Fund. 2014–2017. (Third co-investigator)

15.Research on the application of self-selection theory in network sampling surveys. National Statistical Research Project of China. 2012–2014. (Principal Investigator)

Construction of the public service platform for science and technology entrepreneurship incubation. China's State Torch Program. 2011–2014. (Fourth participant)

17.Research on methods and countermeasures to improve the quality of network survey data. China's National Social Science Fund. 2009–2011. (Second co-investigator)