Education and Employment

2022-Present, Professor, School of Management, JSU.

2014-2022, Associate Professor, School of Management, JSU.

2008-2012, Ph.D., School of Economics, University of Rennes1, France.

2016, Visiting Scholar, Queensland University of Technology, Australia

2014, Visiting Scholar, Fudan University, China

Research Projects

[1].National Social Science Fund of China: Formation Mechanism and Risk Governance of Data Advantages Leverage of Platform Enterprises (Ongoing, Principal Investigator)

[2].National Social Science Fund of China: Formation Mechanism and Governance Strategy of Multi-market Competition of Internet Platforms Based on Dual Network Externalities (Completed, Principal Investigator)

[3].National Natural Science Foundation of China: Transaction Mechanism and Competition Strategy of B2B Platform Under Multi-dimensional Inter-group Network Externalities (Completed, Principal Investigator)

[4].Humanities and Social Sciences Foundation of the Ministry of Education: Transaction Search and Matching Mechanism of B2B Platform from the Perspective of Liquidity (Completed, Principal Investigator)

[5].International Cooperation and Communication Project Funded by CNRS, France: Digital Technology and B2B Transaction: A Perspective of China-EU Trade (Completed, Principal Investigator)

[6].China Postdoctoral Science Foundation: Research on Competition Strategy of B2B Platform Under Heterogeneous User Structure (Completed, Principal Investigator)

[7].Jiangsu Postdoctoral Science Foundation: Research on Competition Strategy of Third-party B2B Platform Under Heterogeneous User Structure (Completed, Principal Investigator)

[8].National Social Science Fund of China: Generation, Propagation and Collaborative Control Strategies of Open-Source Software Vulnerability Risks (Ongoing, Participant)

[9].National Social Science Fund of China: Optimization of E-Commerce Channel Models for Fresh Agricultural Products Based on Online-Offline Integration (Completed, Participant)

[10].National Social Science Fund of China: Risk Generation Mechanism and Governance of Cybersecurity Vulnerability Disclosure with Multiple Participants (Completed, Participant)

[11].Humanities and Social Sciences Foundation of the Ministry of Education: Enterprise Information Security Outsourcing Models and Governance Mechanisms (Completed, Participant)

[12].Humanities and Social Sciences Foundation of the Ministry of Education: Impact of Participation Motivation and Disclosure Mechanisms on Information Security Knowledge Sharing Behavior in Third-Party Platforms (Completed, Participant)

Selected Publications

[1].The Impact of Strategic Influencer Interaction Styles on Consumer Decision-Making: An Elaboration Likelihood Model Perspective. Journal of Retailing and Consumer Services, 2025.

[2].Multimarket Contact, Cross-Market Externalities and Platform Competition. Information Economics and Policy, 2025.

[3].Exploring Perception of Platform Language on Consumer Decision Making: A Cognitive Load Perspective. Journal of Electronic Commerce Research, 2025.

[4].Consumer Response to E-Commerce Service Failure: Leveraging Repurchase Intentions Through Strategic Recovery Policies. Journal of Retailing and Consumer Services, 2024.

[5].Customizing or Default? Study on Cross-Market Service Providing Strategy of Platforms in Multimarket Competition. Chinese Journal of Management Science, 2024.

[6].Mutual Resistance or Mutual Forbearance? Study on Platforms Multimarket Competition Strategy. Chinese Journal of Management Science, 2023.

[7].Auctioneers’ Strategy and Bidders’ Jump Bidding——Empirical Analysis Based on the Online Collections Bidding. Management Review, 2022. (Cover paper)

[8].Online Purchase Intention in Chinese Social Commerce Platforms: Being Emotional or Rational. Journal of Retailing and Consumer Services, 2021.

[9].Impact of Platform Matching Rule on B2B Transactions. Journal of Systems & Management, 2020. (Nominated for Annual Excellent Paper)

[10].How Increasing Supplier Search Cost Can Increase Welfare. The B.E. Journal of Theoretical Economics, 2018.

[11].Study on the Impact of Search Cost on B2B Transaction———Analysis Based on Upstream Firms Searching. Operations Research and Management Science, 2018.

[12].Analysis on Dimension of Indirect Network Effect on B2B Platform and Platform Competition Strategy. Journal of Systems Engineering, 2014.

[13].Analysis of the Effects of Pricing Power on the Selection of Cooperation Strategies. Systems Engineering——Theory & Practice, 2007. (Nominated for Excellent Paper at the 14th Chinese Congress of Systems Science and Systems Engineering)

[14].The Effects of Information Sharing on the Pricing Power Based on the Vertical Monopolization. Systems Engineering, 2007.

Honors and Awards

[1].Special Prize, Teaching Observation Competition for International Students in Universities of Jiangsu Province, 2023

[2].Outstanding Young Scholar in Social Sciences of Jiangsu Province, 2020

[3].Advanced Individual in Internationalization, JSU, 2020

[4].Teacher Representative of Tri-U, 2018

[5].Excellent Teacher, JSU, 2016

[6].Excellent Academic Tutor, JSU, 2016

[7].First Prize, Micro-teaching Competition, JSU, 2021

[8].First Prize, Teaching Competition in English, JSU, 2013

[9].First Prize, Teaching Competition in Chinese, School of Management, JSU, 2021

[10].First Prize, Teaching Competition in English, School of Management, JSU, 2021